Integrated production for SeaTone video

Posted on Sep 10, 2015

Product Launch with TV ads, Website, Pack Design and Online Video by Miro Films.

MacLab is an Australian pharmaceutical company with a number of products which ┬áinclude an extraordinary, totally natural, anti-inflammatory made from the Green Lipped Mussel, grown in the pristine waters of New Zealand’s Marlborough Sounds.

Miro made a suite of video featuring medical scientists, university researchers, marine biologists and the producers – the aqua farmers – of the mussels.

Miro filmed off boats, on land, underwater and with drones for aerial shots of the magnificent Marlborough Sounds. The filming was used in an integrated video program for television advertising, print advertising and online, including design and construction of the product website.

Launching the Drone

Shot in both Australia and New Zealand, the suite of TV commercials and online videos used a combined Australian/New Zealand crew and included filming from the air, underwater and on land. Aerial shots were produced using drones on the largely inaccessible waters in the magnificent Marlborough Sounds on the northern-most tip of NZ’s South Island.

Miro Films also designed and built the SeaTone website. You can view the website here: