Michel has been a journalist (The Australian), a band manager (The Bushwackers) an advertising executive (J.Walter Thompson) and more recently writer/photographer/director.
Michel has also appeared on screen as presenter and interviewer
Michel spent a large portion of his career in mainstream advertising. He was for 12 years the Executive Creative Director at J.Walter Thompson where he was in charge of making TV commercials for major blue chip advertisers such as Ford, Kraft and Nestle as well as major Australian retail companies such as Coles, Sussan and News Limited. He has also worked across both Federal and State Government advertisers and of course a number of not-for-profit organisations such as The Mental Health Research Institute and The Red Cross. He has also worked in both the USA and UK making television commercials.
At JWT Michel also was hands-on in making both TVCs and TV programming for clients such as The Herald Sun, Kraft, Sussan and Ford in-house.
Michel established Miro Films to meet a growing need from a broad range of clients looking for high quality broadcast quality productions without the high cost usually associated with those productions. With his background in photography and in-house television production, Michel has made the transition seamlessly.
Michel is also the founder of InsideArt, Australia’s most comprehensive, artist-centric video showcase of contemporary Australian visual arts.
Michel has also continued his parallel career in photography, most recently with the All of Us project, culminating in a large format book with a major installation at Melbourne’s Federation Square, launched by the Victorian Premier, John Brumby for Australia Day 2008. All of Us was funded by Federal and State governments along with a number of private benefactors. A subsequent project, Indian Aussies was commissioned by the Department of Foreign Affairs and is currently still touring India after its launch in New Delhi 18 months ago.
His photography is in various private and public collections, most notably the National Portrait Gallery in Canberra, The National Library in Canberra, The Queensland Art Gallery, The Museum of Modern Art at Heide, Melbourne University and a various regional galleries. A large collection of his photographs of musicians, actors and performing artists is also in the permanent collection of the Melbourne Performing Arts Museum.
Michel has also produced two large format photographic books:
- Framed: Portraits of Australian Painters was published by Hardie Grant in 1998 and is now out of print
- All of Us was published by Scribe in 2008 and is also now out of print
- His work has also been reproduced in major metropolitan newspapers and magazines such as The Australian, The Age/Sydney Morning Herald, the Herald Sun, Good Weekend and Harpers Bazaar.